Everything You Need to Know About Open Web Analytics

Everything You Need to Know About Open Web Analytics

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Introduction to Open Web Analytics Open Web Analytics (OWA) is a comprehensive web analytics platform that enables users to track and analyze the performance of their websites. Unlike proprietary analytics tools, OWA is an open-source solution that allows for greater flexibility and customization. This means that businesses can modify the software to better meet their…

Matomo

Understanding Matomo: The Open Source Analytics Platform

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What is Matomo? Matomo, formerly known as Piwik, is an open-source analytics platform designed to provide website owners with comprehensive insights into their audience’s behavior and engagement. Launched in 2007, Matomo has evolved significantly, transitioning from its original name to become a leading alternative to proprietary analytics solutions like Google Analytics. This shift in branding…